Optimum Nutrition

The Gold Standard Zone

Brief.

There’s a popular myth that Protein powders will just bulk you up, whereas in fact whatever your sport Whey Protein helps repair your muscles after training.

To appeal to a broader target audience across various sports, we needed to educate people that whatever you do, you can come back stronger with Whey Protein.

Solution.

Top athletes know when finishing a session the hard work doesn’t stop there. They need to recover properly to come back even stronger next time.

Using High Intensity, Strength and Endurance athletes our campaign focuses on the unseen moments of ‘just after a workout’. Where our athletes are already thinking about preparing for the next session so they can get back in The Gold Standard Zone.